Today morning, while I was going through the headlines of the news paper in a hurry, I saw something which left me staring at it for the next five minutes. Yes, you can say that as I am from the creative field, I reacted to it in such a manner.... in that case I think you are not wrong. Have a look at this ad of indiatimes.com in the TOI. Its from the 'Bates David Enterprise' house. The punch line goes like this 'Unleash your true self at the all new indiatimes.com'. And I must say, the illustration is so perfect with it. May be this is what they call compelling art in the ad-industry.